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PROF. HARALD EICHSTELLER
Professor for Strategy, Digital Marketing & Innovation / Artificial Intelligence
Dean of Master Programs Media Management / Corporate Communications

This website is mainly conceived for a German speaking audience. Based on his professional experience in the US, UK and international assignments Professor Eichsteller can cover all topics also in English, especially for international conferences (corporate or public).

Please find some profile information about Harald below and don’t hesitate to ask for more and additional information by email eichsteller@hdm-stuttgart.de

 

International Profile

 

 
 
 
 
 
 
 
 
 
 
 
For download: English short profile translated from German Speakers‘ Encyclopedia

 

Fields of Expertise / Lectures / Projects  (since 2003)

  • Strategic Management
  • Artificial Intelligence for Executive Board Work
  • Internet Strategies and Concepts
  • Customer Relationship Management / Social Media
  • Innovation Management
  • Artificial Intelligence in Marketing

Activities/ Hobbies

  • Consulting (Strategy, CRM, eBusiness, eBanking)
  • Jury Member (German Multimedia Award DMMA, Online Advertisers‘ Award)
  • Conference Chairman (CRM FoCus/eBusiness Summits, Montreux since ’03); eBusiness Summit World Oil Conference, Rio de Janeiro ’02)
  • Key Note Speaker (CRM World, online-marketing-düsseldorf)
  • Board Member / Chairman (Internet Start-ups, German NBA Club Köln 99ers until ’09)

Professional Career

  • 2000-2003: Aral Corporation (leading German retailer gas/food) Managing Director Aral Online GmbH, Bochum Member Topmanagement Team Aral AG, Bochum
  • 1999-2000: International Strategy Consultancy (own business) Köln, Hamburg, Essen, Malmö (S), London (UK) Media Industry, Banking, Industrial
  • 1996-1998: RTL Television (leading European free TV network) Vice President Strategic Planning RTL Television Vice President RTL Club, Köln
  • 1989-1996: Kienbaum und Partner (leading German HR consultancy) Chief Information Officer
  • 1988-1989: TV DRS, Zürich (CH) (Swiss state TV) Master Thesis ‚Redesign of Controlling Strategy‘
  • 1984-1987: Siemens Corporation (Electronics Industry) International Sales Automation Technology Karlsruhe, Paris (F), New York (USA)

Education

  • 1985-1989: Koblenz School of Management (WHU), Master1987: Kellogg Graduate School of Management, Northwestern University, Evanston, IL (USA)1987: Ecole Supérieure de Commerce, Lyon (F)
  • 1982-1984: Siemens Corp., Karlsruhe, Berlin, Traineeship