Prof. Harald Eichsteller

Prof. Harald Eichsteller

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Prof. Harald Eichsteller – English

This website is mainly conceived for a German speaking audience. Please find some profile information about Prof. Eichsteller below and don’t hesitate to ask for more and additional information by email

Professor for International Mediamanagement
Dean of Master Programme Electronic Media (M.A.)

Prof. Eichsteller’s Profile for Download as 1-pager pdf
(Excerpt of German Speakers Encyclopedia 2010)

Fields of Expertise / Lectures  (since 2003)

  • International Mediamanagement
  • International Finance and Media Markets
  • Strategic Management
  • Internet Strategies and Concepts
  • Online Marketing
  • Customer Relationship Management

Activities/ Hobbies

  • Consulting
    (Strategy, CRM, eBusiness, eBanking)
  • Jury Member
    (German Multimedia Award DMMA, Online Advertisers‘ Award)
  • Conference Chairman
    (CRM FoCus/eBusiness Summits, Montreux since ’03);
    eBusiness Summit World Oil Conference, Rio de Janeiro ’02)
  • Key Note Speaker
    (CRM World, online-marketing-düsseldorf)
  • Board Member / Chairman
    (Internet Start-ups, German NBA Club Köln 99ers until ’09)

Professional Career

  • 2000-2003: Aral Corporation
    (leading German retailer gas/food)
    Managing Director Aral Online GmbH, Bochum
    Member Topmanagement Team Aral AG, Bochum
  • 1999-2000: International Strategy Consultancy
    (own business)
    Köln, Hamburg, Essen, Malmö (S), London (UK)
    Media Industry, Banking, Industrial
  • 1996-1998: RTL Television
    (leading European free TV network)
    Vice President Strategic Planning RTL Television
    Vice President RTL Club, Köln
  • 1989-1996: Kienbaum und Partner
    (leading German HR consultancy)
    Chief Information Officer
  • 1988-1989: TV DRS, Zürich (CH)
    (Swiss state TV)
    Master Thesis ‚Redesign of Controlling Strategy‘
  • 1984-1987: Siemens Corporation
    (Electronics Industry)
    International Sales Automation Technology
    Karlsruhe, Paris (F), New York (USA)


  • 1985-1989: Koblenz School of Management (WHU), Master1987: Kellogg Graduate School of Management,
    Northwestern University, Evanston, IL (USA)1987: Ecole Supérieure de Commerce, Lyon (F)
  • 1982-1984: Siemens Corp., Karlsruhe, Berlin, Traineeship