Prof. Harald Eichsteller

Prof. Harald Eichsteller

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Prof. Harald Eichsteller – English

This website is mainly conceived for a German speaking audience. Please find some profile information about Prof. Eichsteller below and don’t hesitate to ask for more and additional information by email eichsteller@hdm-stuttgart.de

PROF. HARALD EICHSTELLER
Professor for International Mediamanagement
Dean of Master Programme Electronic Media (M.A.)

Prof. Eichsteller’s Profile for Download as 1-pager pdf
(Excerpt of German Speakers Encyclopedia 2010)

Fields of Expertise / Lectures  (since 2003)

  • International Mediamanagement
  • International Finance and Media Markets
  • Strategic Management
  • Internet Strategies and Concepts
  • Online Marketing
  • Customer Relationship Management

Activities/ Hobbies

  • Consulting
    (Strategy, CRM, eBusiness, eBanking)
  • Jury Member
    (German Multimedia Award DMMA, Online Advertisers‘ Award)
  • Conference Chairman
    (CRM FoCus/eBusiness Summits, Montreux since ’03);
    eBusiness Summit World Oil Conference, Rio de Janeiro ’02)
  • Key Note Speaker
    (CRM World, online-marketing-düsseldorf)
  • Board Member / Chairman
    (Internet Start-ups, German NBA Club Köln 99ers until ’09)

Professional Career

  • 2000-2003: Aral Corporation
    (leading German retailer gas/food)
    Managing Director Aral Online GmbH, Bochum
    Member Topmanagement Team Aral AG, Bochum
  • 1999-2000: International Strategy Consultancy
    (own business)
    Köln, Hamburg, Essen, Malmö (S), London (UK)
    Media Industry, Banking, Industrial
  • 1996-1998: RTL Television
    (leading European free TV network)
    Vice President Strategic Planning RTL Television
    Vice President RTL Club, Köln
  • 1989-1996: Kienbaum und Partner
    (leading German HR consultancy)
    Chief Information Officer
  • 1988-1989: TV DRS, Zürich (CH)
    (Swiss state TV)
    Master Thesis ‚Redesign of Controlling Strategy‘
  • 1984-1987: Siemens Corporation
    (Electronics Industry)
    International Sales Automation Technology
    Karlsruhe, Paris (F), New York (USA)

Education

  • 1985-1989: Koblenz School of Management (WHU), Master1987: Kellogg Graduate School of Management,
    Northwestern University, Evanston, IL (USA)1987: Ecole Supérieure de Commerce, Lyon (F)
  • 1982-1984: Siemens Corp., Karlsruhe, Berlin, Traineeship